The bustling, fast-paced nature of daily life can leave anyone yearning for an escape. A place to unwind, reconnect with family, and create memories that stand the test of time. And for Hollywood power couple Elsa Pataky and Chris Hemsworth, Abu Dhabi has emerged as that perfect destination—a vibrant hub of culture, adventure, and peace that meets the needs of travelers from every walk of life. Through an exciting new partnership with Experience Abu Dhabi, the couple is set to share their journey to this unforgettable destination, inviting others to find their own dream vacation in the capital of the UAE.
A Dynamic Duo and the Perfect Destination
Elsa Pataky and Chris Hemsworth, beloved actors known for their adventurous spirits and dedication to family, have partnered with Experience Abu Dhabi to showcase the best of this Middle Eastern gem. In a world where "Could use a vacation right now" is a sentiment most can relate to, Elsa and Chris bring this idea to life with a two-year campaign film, blending action, comedy, and the universal desire for an escape.
In the campaign, the couple gives us a glimpse into their ideal getaway, showing how Abu Dhabi's offerings align perfectly with their love for family, adventure, and relaxation. From theme parks and desert excursions to cultural hotspots and quiet beach sunsets, Abu Dhabi offers a taste of everything that appeals to the family, making it a go-to spot for creating unforgettable memories.
Abu Dhabi: A Playground for the Whole Family
For Elsa and Chris, Abu Dhabi isn't just a place to visit; it's an experience that has captivated their entire family. Reflecting on her time there, Elsa shared how the city brings out the best in family vacations. “Abu Dhabi has it all for family holidays. Whether it's for us as a couple or a family, every day is a new adventure. There’s something for each one of us,” she says. With her children embracing every thrill—from rollercoasters to desert safaris—Abu Dhabi has become more than a destination; it’s their family’s playground, a place they look forward to returning to.
Chris adds that Abu Dhabi offers a unique combination of thrills and cultural depth, which makes it even more special for his family. He emphasizes the impact of the local culture, warmth, and hospitality on their experience. “We’re thrilled to partner with Experience Abu Dhabi. The adventures have left us with memories that will last a lifetime, and it’s a place where we can unwind, relax, and feel at home,” he explains. Even for this well-traveled family, Abu Dhabi holds a distinct charm that keeps them coming back.
Endless Experiences for Every Type of Traveler
One of Abu Dhabi’s biggest attractions is its diversity of experiences. It’s a city where every traveler, whether seeking high-energy adventures or peaceful, serene escapes, can find something to enjoy. In the campaign film, Chris and Elsa explore a broad spectrum of experiences that cater to thrill-seekers, families, couples, and solo travelers alike.
For adventure lovers, Abu Dhabi offers exciting activities like dune bashing, where travelers can ride across the golden sands, taking in the majestic desert landscape. Thrill-seekers can also surf the waves at Surf Abu Dhabi, test their courage on the city’s theme park rollercoasters, or kayak around Louvre Abu Dhabi, merging art and nature in a beautiful setting. These adrenaline-filled activities are balanced by the calming allure of Abu Dhabi’s beaches, perfect for unwinding under the sun with a stunning view of the Arabian Gulf.
A Taste of Authentic Emirati Culture
A trip to Abu Dhabi wouldn’t be complete without a dive into its rich Emirati culture. The city’s heritage is a tapestry woven from centuries-old traditions, modern innovations, and a welcoming hospitality that makes every visitor feel at home. Elsa and Chris experienced this firsthand, as they explored the city’s cultural landmarks, enjoyed traditional Emirati cuisine, and took leisurely sunset strolls along the beach.
With places like the Sheikh Zayed Grand Mosque, Qasr Al Watan (the Presidential Palace), and Al Ain Oasis, visitors can immerse themselves in the story of Abu Dhabi, connecting with its past while enjoying its present. These cultural sites offer a break from the bustling city, providing a serene space where travelers can reflect, appreciate, and learn about the deep-rooted traditions that define Abu Dhabi.
Luxury and Hospitality That Feels Like Home
Abu Dhabi is known for its luxurious hotels and accommodations, which blend comfort, elegance, and authentic Emirati hospitality. Elsa Pataki and Chris Hemsworth found themselves wrapped in the warmth of this hospitality, making their stay even more memorable. Whether at a five-star hotel or a more boutique stay, the quality of service in Abu Dhabi is consistent, ensuring every guest feels welcomed and cared for.
Elsa described the experience as being “at ease and at home,” highlighting how the city offers a luxury that is welcoming rather than exclusive. This sense of belonging is a testament to Abu Dhabi’s commitment to hospitality, a value that is deeply ingrained in Emirati culture. Every traveler, whether on a luxury vacation or a budget-friendly trip, can expect to feel the warmth of Abu Dhabi’s hospitality.
An Escape from Everyday Life
As the campaign film suggests, many of us are in need of a vacation, a break from the demands of work, deadlines, and endless to-do lists. In Abu Dhabi, visitors can escape the everyday routine and recharge. The city’s many attractions offer an opportunity to break free from the norm, whether that means tackling a thrilling adventure or simply relaxing by the beach.
For Chris and Elsa, this escape is about reconnecting with family and cherishing time spent together. “We’ve traveled the world, but Abu Dhabi has captured our hearts,” Chris says. The city’s tranquil yet vibrant atmosphere has a way of making people feel grounded and rejuvenated. Whether it’s the serene beauty of the desert, the refreshing waters of the Arabian Gulf, or the buzz of city life, Abu Dhabi provides an escape tailored to each traveler’s desires.
Watch the Dream Vacation Unfold
Chris and Elsa’s Abu Dhabi adventure isn’t just for them—it’s an invitation for everyone to explore the magic of this destination. The campaign film serves as a window into their family’s experiences, blending humor and action with heartfelt moments. Through this film, viewers are encouraged to find inspiration for their next trip, to imagine their own escape, and to see how Abu Dhabi can cater to all types of vacation dreams.
As H.E. Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, explained, “We’re incredibly passionate about sharing Abu Dhabi with the world and are proud to have Elsa and Chris partnering with us. Their dynamic energy and love for discovery highlight everything Abu Dhabi has to offer—from inspiring cultural experiences to adventures, creating meaningful and lasting memories, all at their own pace.”
This partnership highlights Abu Dhabi’s appeal, showing how it’s more than just a city—it’s a place to create memories, explore new adventures, and enjoy a world-class vacation experience.
Planning Your Abu Dhabi Adventure
For those ready to experience Abu Dhabi firsthand, there are countless resources and itineraries to help plan the perfect trip. With Abu Dhabi’s tourism on the rise, the city has expanded its offerings, making it easier than ever for visitors to explore at their own pace. From online booking options for top attractions to guided tours that showcase the best of Emirati culture, planning a trip to Abu Dhabi is as easy as it is exciting.
Adventure-seekers can start with a day of thrill rides at Ferrari World or Yas Waterworld, followed by an evening of cultural immersion at Qasr Al Hosn or the Heritage Village. Families can spend days exploring the city’s many parks, beaches, and museums, while couples can indulge in the luxury of Abu Dhabi’s fine dining, spa experiences, and romantic desert escapes.
The Vision of Experience Abu Dhabi
Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), is committed to showcasing the best of this remarkable city. By partnering with organizations and ambassadors like Chris Hemsworth and Elsa Pataky, DCT Abu Dhabi works to build a lasting legacy of tourism, culture, and economic growth for the region.
With a focus on sustainability, innovation, and respect for tradition, DCT Abu Dhabi is dedicated to promoting the emirate as a world-class destination. By combining local culture with modern comforts, the city provides an ideal escape for travelers from all around the globe.
Whether you’re seeking high-octane adventures, cultural enrichment, or simple relaxation, Abu Dhabi offers an endless array of experiences. The city’s unique blend of ancient traditions, modern luxury, and warm hospitality makes it a destination that truly has it all. So, if you could use a vacation right now, take a cue from Chris and Elsa, and consider Abu Dhabi for your next unforgettable journey.
Ready to Explore Abu Dhabi?
Chris Hemsworth and Elsa Pataki partnership with Experience Abu Dhabi is more than just a campaign—it’s an open invitation for travelers everywhere to discover this extraordinary city. With its sun-soaked beaches, bustling souks, cutting-edge attractions, and serene landscapes, Abu Dhabi is a place that appeals to every type of traveler.
Ready to make memories, unwind, and explore? Watch the campaign film and let it inspire you to plan your own Abu Dhabi adventure. From the first sunrise over the desert to the last sunset by the beach, Abu Dhabi promises a vacation that is truly unforgettable. Visit Experience Abu Dhabi and start planning your dream getaway today.
For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae